-
Discussion
-
I’ve been wondering whether learning branding and digital marketing is just as important as learning design when selling custom LED neon signs.
Many sign makers create beautiful products, but attracting customers seems to require additional skills, such as:
<ul data-spread=”false”>
- Understanding customer needs
- Basic branding principles
- SEO and content marketing
- Social media marketing
- Product photography
- Customer communication and sales
Do you think investing time in marketing education can make a bigger difference than simply improving design skills? Have any of you taken online courses or earned certifications that helped grow your custom sign business?
I’d love to hear which skills or learning resources have had the biggest impact on your success with custom LED neon signs. (https://oasisneonsigns.com/)
Log in to reply.